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Be sure that the code you use is short and dedicated. Although it costs a bit more, it is a wonderful way to protect your company name. It offers some legal protection for you as well. Should SMS messaging be a choice in your mobile marketing plan, let your customers know by having an opt-in device and be truthful about the number of messages you might be sending every month. If SMS messages are done improperly it can harm your business because of the close tie-in with the notification system of the mobile device. Customers may feel angry about the amount of texts they are receiving. Therefore, you should always have your customers opt-in specifically to SMS marketing and never exceed your stated maximum. This honesty will go a long way to building trust in your brand. Design email campaigns that are friendly to mobile devices to increase your success. Give them the choice of using phone numbers as opposed to links, and see to it that any link you send them to looks good on a mobile device. More and more people are checking their email from their phones, and emails should be put together with this in mind.
Apps are not difficult to create. Your customers would love to receive a free app; why not build your own? If your business creates its own specific app, it could elevate your mobile marketing efforts to a much higher level. There are a lot of features to choose from; tailor your app to the kind of customers you are addressing. While mobile marketing can be a perfect way to get more customers to your business, you need to know that it will cross different platforms in order to make it successful. If your campaign does not work on all popular mobile devices, you will likely lose tons of customers due to technical issues.